July 2019

Toronto Caribbean Carnival Launches Brand New Website

Press release

The Toronto Caribbean Carnival (TCC) has launched a brand-new interactive website: torontocarnival.ca. The new website features a fusion of videos and images that captures the city’s largest cultural event.

To ensure the Toronto Caribbean Carnival remains relevant and at the cutting edge of our technology, a new site was designed with new features, including a more user-friendly interface and simplified search capability. Visitors can explore the Toronto Caribbean Carnival calendar of events, in addition to purchase tickets to the festival’s eight core events leading to the Grand Parade on August 3rd, 2019.

“Many of our visitors come from overseas, they rely on our website to research and plan their next Toronto summer visit,” remarked Denise Herrera Jackson – Chief of Public Affairs at the Toronto Caribbean Carnival.

“Consumers are now able to purchase tickets online to the Grand Parade; King & Queen Showcase, and an exciting new event launched this year - Beyond the Mas. The brand-new website was part of a strategic plan to target foreign markets online through digital and social media. As the largest cultural event of it’s kind in North America, our goal is to attract new visitors to the city, the website is the festival’s window to the world.”

Over the next few weeks, the Toronto Caribbean Carnival will continue to develop the site with exciting new features, including viewing in other languages and adding more information and content. The Toronto Caribbean Carnival anticipates that the new upgrades will drive more traffic to its homepage over the course of 2019 leading into 2020.

This year, the Toronto Caribbean Carnival has completely restructured it’s digital platforms with vibrant new imagery and captivating videos, including social media. For more information visit us online at: torontocarnival.ca and follow us on social media @toronto_carnival

The Toronto Caribbean Carnival Festival, formerly known as “Caribana,” was established in 1967 as part of Canada’s 100th Anniversary celebrations by Caribbean immigrants as a cultural gift to Canada.

Produced by the Festival Management Committee, the Toronto Caribbean Carnival showcases the best in Caribbean arts and is recognized as a major international cultural festival, the largest of its kind in North America.

The Caribbean Canadian community that inspires and gives life to the Toronto Caribbean Carnival Festival is comprised of Canadians with heritage taken from Barbados, Bahamas, Guyana, Grenada, Jamaica, Haiti, Saint Lucia, St. Vincent and the Grenadines, Trinidad and Tobago, and the other countries of the Caribbean.


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Toronto Caribbean Carnival Launches Brand New Website